An Eau de Parfum that captures the spirit of the contemporary, diverse, and authentic women of Gucci.

Envisioned as a thriving garden of flowers, this perfume is created to unfold like its name.

• High-strength Eau de Parfum
• Lasts up to 9 hours
• Composed of beautiful floral notes
• Creative director Alessandro Michele's first fragrance for Gucci

Notes of natural tuberose and Jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon Creeper, a plant that changes colour when it blooms, infuses a powdery, floral edge.

The campaign for Gucci Bloom portrays the fragrances ability to transport the wearer to the verdant garden it was inspired by, and features actress Dakota Johnson, model and actress Hari Nef and artist Petra Collins.